How to report on a general election
Get your awards entry fit to submit
We highly recommend you watch our awards advice video to get all of our main tips for entering our awards, but this page will give you some additional advice and example entries.
Here you'll get the lowdown on what our panel look for when shortlisting, plus some simple tweaks and tricks that can make your entry stand out from the crowd when it gets in front of our judges.
First up, make sure you read through the awards guide. Every category has different requirements for entry, from word count to the amount of supporting pieces you can submit. Download it, keep it close, and if you've got any questions email admin@spajournalism.com
Break up your text with subheadings
For publication submissions the maximum word count is much higher so improve the readability with subheadings. Quench Magazine who won Best Culture Publication last year used subheadings to clearly outline their achievements and why they should win. In previous years publications have also used the awards criteria as their headings.
"The main thing is to make your entry clear and easy to read. Put the most important bits first, think of it like a news story - sharp and to the point, avoid essay-style writing. This also goes into design — a nice design can work well, but not at the expense of being easy to read. We’re looking at your work ultimately, so don’t be put off if design isn’t your thing."
Show progress and include stats
An easy way to show impact is with stats. The Badger (Best Overall Digital Media HC, 2024) included their social media stats to show how they had grown their engagement. You can also show us progress in terms of new members involved, or screenshot how your publication's design or website has developed over the course of the year.
The Croft (Best Magazine Design winner, 2024) showed the development of their print design.
The Student (Best Publication winner 2024) had a great use of stats to show their output.
"I'm often looking for impact and evidence. I want people to show or tell me what happened as a result of an article they wrote - whether through social engagement/views of the piece, or changes in university policy. Tangible ways in which you've helped improve the lives of your readers are a big tick for me."
Make it visual
As well as your links, include screenshots of your publication or website. You can even show us what your socials look like on phones using Canva frames. Your links may be limited but pictures are not!
"Generally we reward highly student focused or localised stories! Judges are more likely to reward entries that show a good understanding of what audiences want from your publication and areas you’re able to speak about knowledgeably. We’d rather read a match report of your university team than a Premier League match from the other side of the country!"
Include specific articles even in publication submissions
Highlight the best articles your publication has produced this year and tell us why. Did they change policy on campus? Was there a difficult media law issue to navigate? Did it get the student body talking? Our judges can't see what you've submitted for other categories so show them the brilliant range of reporting within your publication.
You can see an example of this here. Also make sure you talk about your work's impact in individual submissions - see examples here and here.
“I love a submission that shows an understanding of / ability to hold power to account - does the SU lead on the issue? Is it a university issue? Local council? I also look for collaboration with other groups, societies or the local community. That’s a great way of showing impact and understanding of your audience.”
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